Dana White explains why he refused to let women in the UFC until ‘unicorn’ Ronda Rousey came along

TalkingPoints UFC UFC Events Schedule Results UFC 331 UFC 332 UFC 333 Boxing MMA Features Exclusives Throwbacks Follow us on '. Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images UFC Home Dana White Ronda Rousey Dana White explains why he refused to let women in the UFC until ‘unicorn’ Ronda Rousey came along Jordan Ellis Mon 5 October 2026 13:00 Follow us on Google Discover Dana White insists his reason for keeping women out of the UFC was purely about business.

In 2011, the UFC CEO famously replied, ‘never’, after he was asked when he would start putting on female fights.

A year later, Dana White signed Ronda Rousey , and she became the biggest star in UFC history.