YouTube believes NFL could "deconstruct" Sunday Ticket in next broadcast deals

Via Alex Sherman of CNBC, YouTube believes that the NFL could "deconstruct" Sunday Ticket .

The league first launched Sunday Ticket in 1994, marketing it as a way for fans to watch games not televised in the markets where they reside. DirecTV owned the package for years, before YouTube acquired the rights in 2023.

The current Sunday Ticket deal with YouTube, for which the company pays $2 billion per year, remains the subject of a federal class action that is pending on appeal in the U.S. Court of Appeals for the Ninth Circuit, The case could still result in a massive liability for the NFL (in excess of $14 billion). It also could generate a court order compelling the NFL to end the longstanding device for allowing fans to watch all games played in the Sunday afternoon windows.