Miami Heat to play as Vice City from 'Grand Theft Auto VI' for single game, with new court and uniforms

The Miami Heat announced they will undergo a transformation "A Night in Vice City" during their game against the Milwaukee Bucks on Nov. 18, a day before the video game developed by Rockstar Games releases worldwide on PlayStation 5 and Xbox Series X/S.

The Heat say the game will feature a special court "built for Vice City," the reimagining of Miami featured in GTA 6, as well as a new uniform. Merchandise from the collection is already on sale .

It's hard to think of a time when a team has promoted any entertainment product by fully embracing the identity of a fictional city for a game, but this is also the kind of stuff to expect given the hype for GTA 6 in particular. "Grand Theft Auto V" was the highest grossing media title of all time, and the announcement trailer for its sequel has garnered 296 million views as of Friday .