Topps is using EQL draws for more high-demand card releases. Here’s how EQL works, what the EQLizer does and whether the system is actually fairer for collectors. The post Why Topps Is Using EQL For M
Cardlines · October 2, 2026

If you have tried to buy a high-demand Topps product recently, you may have noticed a different checkout process.
Instead of refreshing a product page at exactly the right second and racing bots through checkout, some Topps releases now use EQL , a third-party launch platform built around timed entries and selection.
Topps says the reason is simple: EQL helps slow down bots and create a fairer launch .
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