NBC Sports Unveils Comic Book Campaign Celebrating American Express NBA Tip-Off

NBC Sports is transforming the NBA's biggest stars into comic book heroes with a comic book campaign to celebrate American Express Tip-Off on Oct. 20.

The comic, narrated by Mike Tirico, opens with a review of the 2025-26 season before diving into the storylines for each of the tip-off tripleheader matchups.

Blending basketball culture with bold illustrations paves another avenue for fans to enjoy their favorite players through the world of comics, from larger-than life personalities, episodic storytelling and rivalry arcs for all 30 NBA teams.