The Rangers are done with cutesy slogans — but the message is clear before opening night

In fact, there is no coined phrase for the first time since before November 2021.

What the Blueshirts are hoping to establish is not so much a message as it is a mutual understanding. It can be found in the little habits of the day-to-day, the dedication to building a team game and the club's push to adopt a collective mentality as one cohesive unit.

No cutesy phrase or inspirational rallying cry is going to be the difference for this team as it embarks on a consequential season.