Bud Light leans in to fines for beer celebrations

Three different fines issued were this week to players who mimed the consumption of a beverage that the NFL presumed to be beer. Bud Light, which reportedly pays the NFL $250 million per year , has leaned in to the league's crackdown.

Tweeted the Bud Light official account: " $37,384 in the jar … how many beers will that buy for everybody this weekend?"

That highly-specific amount represents the exact sum of the fines imposed on 49ers fullback Kyle Juszczyk ($14,926), Colts guard Matt Goncalves ($8,847), and Cowboys tight end Jake Ferguson ($13,611).