'Constant bombardment' - Fans shown 65,000 junk food ads at World Cup

They found that logos and products for brands that produce junk food and drinks - defined by the UK government as being high in fat, salt or sugar - were displayed 65,722 times in total.

And the study also found that those adverts were visible for 28.1 hours' time across the tournament, or just over 16% of the total time that matches were being played.

The ads were all shown on the international feed of matches during play - meaning they were visible to every viewer in every country broadcasting matches - and do not include ads shown during pre-match coverage, half-time commercial breaks, or the controversial in-match hydration breaks.