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Lakers ticket prices could rise substantially as Kushner, Iger look to cut out brokers

The company run by incoming Lakers owner Joshua Kushner is pitching investors on dumping brokers in a move that could raise the price of tickets.

Yahoo Sports · September 19, 2026

Lakers ticket prices could rise substantially as Kushner, Iger look to cut out brokers

As a result, the average price for a Lakers ticket could rise from $217 to $361 within the next two years , the Wall Street Journal reported Friday, citing documents prepared for potential investors.

Thrive Eternal, the sports properties company run by incoming Lakers owner Joshua Kushner , declined to comment because the NBA has not yet approved the sale.

However, the $361 figure was intended to illustrate to potential investors how much incremental ticket revenue the Lakers could gain by booting the brokers, not to signal another immediate and steep price hike, according to a person familiar with the deal but not authorized to comment publicly about it.

Read the original at Yahoo Sports

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