Kevin Holland comes forward to reveal himself as Dana White's $11 million man after recent revelation

This past Tuesday, Dana White’s Contender Series week 3 season 10 landed in the newly revamped UFC Apex .

Following what was another night of incredible fights and shock performances, which saw the biggest underdog in DWCS history pull off the upset win, Dana White addressed the media.

And over the past few weeks, the UFC boss has been attempting to offer financial information about the show and just how successful the fighters who have come from it have been.