This year, the teams of the NFC North, with their rich heritage, and the fairly new clubs that make up the AFC South will all wear "Rivalries" alternates.
Yahoo Sports · August 25, 2026

After debuting the line in 2025 , Nike unveiled its eight newest "Rivalries" uniforms combinations on Tuesday, Aug. 25, teams in the NFC North and AFC South seeing their wardrobes grow. The AFC East and NFC West clubs that launched the program last year will also continue to use theirs, the Super Bowl champion Seattle Seahawks and NFC West rival Los Angeles Rams set to face off in a highly anticipated Christmas matchup – partially because they're both pretty good squads ( the league's best in my opinion ) but also because it will be the first game ever to showcase two teams in Rivalry unis.
Basically the NFL's answer to the NBA's popular "City Edition" uniforms or Major League Baseball's "City Connect" jerseys, "Rivalries" gear has become "Fanatics' best-selling merchandise release to date," per Nike. According to Seahawks and New England Patriots players that I polled before Super Bowl 60 , quite a few would have loved to wear their Rivalries duds on Super Sunday … if only the NFL allowed it even as it touts its freshest merch.
"By spotlighting the launch of the AFC South and NFC North Clubs and the passionate communities behind them, we continue to capture the spirit and tradition of football's greatest divisional rivalries," said Taryn Hutt, the NFL's vice president of club marketing.
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